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UID:event-instance-7Jh8eRieZT@events.getlocalhop.com
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DTSTAMP:20260430T031613Z
DTSTART:20221129T130000Z
DTEND:20221129T210000Z
SUMMARY:Increasing Sales and Profits as a Destination Business
LOCATION:The Crofoot Ballroom\, 1 S. Saginaw Street Pontiac\, MI 48342
DESCRIPTION:<p>Jon Schallert is the only business speaker in the world spe
 cializing in teaching businesses and communities how to turn themselves in
 to Consumer Destinations. Jon speaks to thousands annually on his Destinat
 ion Business process\, which he developed over the course of thirty-five (
 35) years while interviewing over 10\,000 independent business owners in o
 ver 600 cities and towns.</p>\n<p>In this workshop created for Michigan bu
 siness owners and community leaders - with a focus on Pontiac - Jon will s
 how how most businesses today can attract more customers\, increase sales 
 and profits\, and lower their marketing costs when they start positioning 
 themselves as Destination Businesses. Attendees will also learn how any bu
 siness can apply his Destination strategy to attract more local customers\
 , while at the same time pulling faraway customers from outside the area\,
  sometimes from hundreds of miles away!</p>\n<p>Attendees of this workshop
  will also learn:</p>\n<ul>\n<li>The simplest\, most powerful tool to attr
 act the best\, highest-spending customers.</li>\n<li>How to get a customer
  to love your business within seconds of entering your location or just by
  glancing at your website</li>\n<li>How to maintain profit margins and lim
 it price discounting\, while keeping happy customers</li>\n<li>How to crea
 te free publicity that has 12 times the power of traditional advertising</
 li>\n<li>How to incorporate strategies used during the pandemic that will 
 help increase your business profits in 2022\, into all of 2023</li>\n</ul>
 \n<p>Immediately following the workshop\, Jon will engage all attendees in
  a Marketing Roundtable that takes their current business challenges and s
 hows them how his Destination principles can be immediately applied to the
 m.</p>\n<p>Regarding lunch\, Main Street Pontiac will be covering the <em>
 <strong>FIRST 50 attendees to RSVP that are either a Pontiac resident OR P
 ontiac business</strong></em>. Lunch can be purchased on site or at the va
 rious local businesses around the venue for other attendees to support our
  small business community. A light continental breakfast will be provided.
 </p>\n<p>The agenda for the session is:</p>\n<ul>\n<li>8am - 11:15am - Wor
 kshop</li>\n<li>11:30am - 12:30pm - Lunch</li>\n<li>12:30pm - 2pm - Market
 ing Roundtable</li>\n</ul>
URL;VALUE=URI:https://events.getlocalhop.com/increasing-sales-and-profits-
 as-a-destination-business/event/tQcFTve9NQ/
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